The Most Random Collaboration

Recently, Taco Bell has come out with a fashion line and is partnering up with Forever 21. They're offering a full range line for men, women, kids, adults... everyone! How are they pulling this off? Well they are using pop up shops as a way to increase awareness, allow customers to touch/try on their clothing, and eat tacos all at the same time. 

My question is why and how are they going to pull this off? I think because it is so random and so out there, the companies are hoping social media will be their main source of advertising. People will see this combo, think it's hilarious, and share it with all their friends. 

Additionally, model influencers have posted pictures of themselves on Instagram wearing the clothing, and modeling it on the runway, while hash tagging and linking websites encouraging this partnership. However, this isn't the first time Taco Bell has sold clothing. They've had a retail shop in Las Vegas since 2014, where they sell printed socks, which has been quite successful. I will be interested to see in the future what other unheard of collaborations will end up being a hit, and which ones are just too out there and fail.